Decleor Paris

The DECLÉOR story started 35 years ago through the application of both passion and energy.
At that time it was known as CLEOR (The Clé en Or or Golden Key that opens the Temple of Beauty), and its philosophy was "Be more than skin-deep" and each initiative was designed for the wellbeing of the body, the skin and the spirit, an astonishingly holistic and cutting-edge approach.
And that was in 1974!

This fabulous adventure was initiated by a passionate and bold team consisting of a beautician, a doctor, a shiatsu teacher and a fantastic aromatherapist and physiotherapist, the latter being a pioneer in her field.
Their joint knowledge, their holistic approach to the body and their expertise in energy points prompted them to create fabulous plant-based treatments practiced in beauty salons.

They initiated a range of novel treatments associated with a line of unique products that were 100% pure, 100% natural, and without colorants or preservatives. Known as AROMESSENCE™, these ultra-active daily serums applied before a daily moisturiser were an immediate success. They were quickly joined by innovative Face, Body, Sun and For Men products available in the form of delicately textured serums, balms and creams.

After a decade in business, CLEOR became DECLÉOR, marking a turning point for the brand.

In the 1990s the benefits of Aromatherapy were recognised internationally and this reinforced the status of the AROMESSENCE™ range as flagship products for the brand. The popularity of professional treatments continued to grow rapidly in a network of beauty salons & flourishing spas. Treatments & Skincare Products continue to be the principal 2 pillars of DECLÉOR, each supporting the other and giving rise to new developments.

In 2000, the adventure broadened with the arrival of the Shiseido Group which allowed DECLÉOR to develop its research and development base and to benefit from new sales markets, particularly in Asia.

Today, DECLÉOR is the world's largest cosmetic Aromatherapy brand.
Through its exacting requirements, the quality of its products & treatments and its accessibility, DECLÉOR has united women of all ages from all backgrounds who want a holistic approach to beauty based on natural ingredients.
This avant-garde concept is reflected not only in the diversity of its distribution networks and the emphasis placed on research and training, but also in its production tools and its commitments.